Who we are

Alterra Advisory is a business consulting firm that helps small and medium-sized busiesses leverage emerging AI tech to solve meaningful problems, explore growth opportunities and build smarter, more sustainable operations. We work at the intersection of business strategy and modern technology — applying tools in AI, Gen AI, automation, and data systems across strategy, decision-making, marketing, product development and operations.

Our goal is to help business owners gain clarity, improve how they work and confidently pursue their ambitions.

A minimalist, abstract composition of metallic black and silver geometric cubes arranged on a black background.

Why Alterra

The name Alterra comes from the Latin words for "other" and "earth." It reflects the idea that there's always another version of your business — one that’s better aligned with where you want to go. It's not about chasing perfection or some final destination, but reaching a new level of clarity, capability or momentum.

Our role is to help you see that next version — and take steps toward it.

A smiling man with light skin tones, blue eyes and blonde hair, wearing a dark-colored collared shirt, standing indoors against a neutral background.

Lucas Vlatkovich, Founder & Principal Operator

As a soloprenuer, Lucas brings unique expertise and background across business, CX, technology and marketing — both in strategy and execution. He has experience with a breadth of industries, large consulting organzations including Accenture and Tata Consulting Services (TCS), as well as Chicago and New York agencies.

Receiving his MBA from the University of Michigan — Ross School of Business and undergraduate degree from the Univeristy of St. Thomas, he continues to find energy through problem solving and it’s derived impact.

He currently lives in the North Shore of Chicago with his wife and two kids.

Contact

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!